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We invent next-generation experiences for the digital-physical frontier.

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The PatrĂłn Experience

Client: PatrĂłn

When Patrón was among the first brands to debut its own augmented reality app created with Apple’s ARKit technology, they tapped Midnight Commercial to take users on a visual journey through the making of their tequila.

The PatrĂłn Experience

Client: PatrĂłn

When Patrón was among the first brands to debut its own augmented reality app created with Apple’s ARKit technology, they tapped Midnight Commercial to take users on a visual journey through the making of their tequila.

Model
Bartender - Patron

Souvenirs: New New York Icons

For their fall exhibition, "Souvenirs: New New York Icons," Storefront for Art and Architecture asked us to produce an original souvenir that critically represents the shifting and complex iconography of the city and its culture.

Souvenirs: New New York Icons

For their fall exhibition, "Souvenirs: New New York Icons," Storefront for Art and Architecture asked us to produce an original souvenir that critically represents the shifting and complex iconography of the city and its culture.

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Model in progress

Ask Perry Ellis

Client: Perry Ellis

The Ask Perry Ellis skill for Amazon Alexa is the first voice activated personal stylist for men, developed exclusively for Perry Ellis by Midnight Commercial.

Ask Perry Ellis

Client: Perry Ellis

The Ask Perry Ellis skill for Amazon Alexa is the first voice activated personal stylist for men, developed exclusively for Perry Ellis by Midnight Commercial.

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Horizon

Client: Cadillac, Interview Magazine, The Story Lab, and Gentex

An interactive sculpture featuring 200 rear camera mirrors, Horizon was created for Cadillac and Interview Magazine for the 2017 Marfa Film Festival.

Horizon

Client: Cadillac, Interview Magazine, The Story Lab, and Gentex

An interactive sculpture featuring 200 rear camera mirrors, Horizon was created for Cadillac and Interview Magazine for the 2017 Marfa Film Festival.

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Tardigrade Biome

Client: Google

Google asked us to “make the module that no one else would dream of” for their Project Ara phone—so we made a microscopic aquarium.

Tardigrade Biome

Client: Google

Google asked us to “make the module that no one else would dream of” for their Project Ara phone—so we made a microscopic aquarium.

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Triangular Series

Client: Design Miami/ Basel

Questioning the potential for communication between living and nonliving—sensate, luminous creatures for Design Miami/ Basel’s 2014 commission.

Triangular Series

Client: Design Miami/ Basel

Questioning the potential for communication between living and nonliving—sensate, luminous creatures for Design Miami/ Basel’s 2014 commission.

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