This Too Shall Pass

Client: OK Go

In collaboration with friends Syyn Labs, Midnight Commercial’s founder Jamie helped manage and build a 3-minute long, music-synchronized Rube Goldberg machine for OK Go‘s This Too Shall Pass music video. The video has been watched over 57 million times and is the winner of UK Music Video Awards for Video of the Year (2010) and Best Rock Video (2010) as well as Best Music Video (2010) from the Los Angeles Film Festival.∎

Selected Press: Wired, Gizmodo

Additionally: Interactive Floor Map, Behind the Scenes videos, and full credits.