Midnight Commercial
  • Work
  • Approach
  • About

Approach

Over the last two decades humanity has created a vast world behind glass. It’s time to break that glass.

As more and more of our experiences become digitally mediated, brands face an ever expanding challenge: how to unite the disparate digital and physical worlds. This is the fundamental challenge over the next ten years for any company that wants to remain relevant.

Our team is uniquely suited to address this challenge, our approach is vision-driven; rooted in company philosophy, and we work in a highly collaborative, iterative process that’s custom to the business goals of each client.

I
Vision

We start by identifying core needs and market opportunities. Working from this base, we will propose a set of transformational concepts—an actionable vision of the future that operationalizes corporate strategy through next-level technology innovation and design.

II
Solution

We refine select concepts through iterations of research, design, prototyping, testing, and review—collaborating and communicating with clients throughout. The result is a holistic solution, tuned to the client’s needs. Potential outputs: design briefs, software mockups, 3D renderings, animations, films, or functional prototypes.

III
Specification

Our team has the technical depth and experience to take prototypes all the way through design for manufacturing (DFM).

We can deliver fully functional prototypes, specifications, and documentation ready to hand off to manufacturing partners for production.

© 2025 Midnight Commercial
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