We partnered with art and communications company SpecialGuest to consult on the technology, design, and human-computer interaction of an autonomous vehicle user interface for NIO. Our client would be introducing the vehicle at SxSW in March of 2017, they approached SpecialGuest to help them introduce it with a video and experiential installation. SpecialGuest brought us in and we worked together closely with NIO’s design team to help bring their existing user experience designs to life.
Via SpecialGuest: SpecialGuest helped manifest NIO’s in-car user experience in a way SXSW attendees could experience and be moved by. The resulting concepts feature an immersive, simulated driving experience within an interactive car pod, that is featured alongside a living room style gallery installation with the UI displayed as visual art on the walls. The transition (or commute) between home, vehicle, and office is erased as everything becomes fluid.
SpecialGuest also collaborated to create an experience film expressing NIO’s vision for autonomy as a way to bring your favorite spot with you wherever you go, debuted during NIO CEO Padmasree Warrior’s keynote.∎
Selected Press: MarketWired
Credits: In collaboration with SpecialGuest.